Entrepreneurship, Sales, SaaS, Marketing, Failing, Mobile, Scaling, Growth Hacking,- Weekend Roundup #18 Nov 11 2013
This weekend’s Roundup #18 from Startup Management is a manual selection from the hundreds of weekly articles being curated. Previous issues are available here. There are 21 article links in this edition.
Entrepreneurs and Blogging
Prompted by Keith Rabois on Twitter, there was a discussion on whether successful entrepreneurs have time to blog. Chris Yeh asked Should entrepreneurs blog? Mark Birch chimed in with Successful Entrepreneurs Do Not Blog? And I wrote a post entitled All Entrepreneurs Should Blog. The consensus is still debatable, but at the end of the day, it is up to the entrepreneur to blog or not. Blogging is not related to their success or failure, rather to their willingness and ability to communicate by writing, and seeing the marketing and social capital value behind blogging.
Ameet Ranadive from the product management team at Twitter has an insightful post, Why Mobile ROI is So Hard. It covers mobile monetization, with a focus on m-commerce, perhaps a hint on upcoming Twitter products in mobile commerce. “28% of mobile searches result in a conversion (defined by store visit, call, or purchase).”
David Skok has a mega post, Manage Customer Success to Reduce Churn. The key point is that focusing on customer happiness is not enough. You need to make sure they are receiving the promised benefits. “Customers bought your product to get a clear business benefit. To make them happy, I believe that you need to make sure they are getting the business benefits they hoped for.”
Jason Lemkin has another one of his practical advice posts, If Your VP Sales Isn’t Going to Work Out – You’ll Know in 30 Days. He lays out 5 top things they should do, and the order of priority for doing them. Here’s one of the red flags: “if they start creating and driving deals themselves,” they should be out in 30 days, because they didn’t focus on recruiting a team instead. Bob Marsh asks and answers, What Has Changed in Sales? The Sales Manager. And here is a third post on sales, The Trend that is Changing Sales, where Steve W. Martin points to the increased nature of inside sales.
In Deconstructing PR: Advice From a Former VentureBeat Writer, Conrad Eyusa outlines a step by step approach for working the media. I know it works, because I have used a similar approach successfully several times.
Fred Wilson and Matt Blumberg have another set of related posts on this important topic. In What Makes For The Most Productive Management-VC Relationship, Fred advises to “keep the frustration to yourself,” when dealing with startups. And in Getting the Most of Your Investors, Matt says to “take on-boarding seriously,” when it comes to new board members.
Last week, the Everpix shut down was publicized, and lessons were being drawn. Here’s a pair of posts that explain why the company wasn’t able to raise more money to continue operating, although they had a great product. Andrew Chen weighed in with When a great product hits the funding crunch, and Casey Newton at The Verge wrote Out of the picture: why the world’s best photo startup is going out of business. And related to this, here’s a post by Hutch Carpenter covering 10 examples of fabulously flawed product-first thinking.
James Heaton has a short post, What is Marketing Strategy? that builds the case for marketing and helps you to differentiate between marketing strategy and tactics. “Why does marketing strategy matter? Because it saves you money.”
In Built to Scale: Why Growth Entrepreneurs Need Structure, Dino Signore highlights this important topic. “Structure is like a well-written software code that enables your organization to reduce errors and run consistently.”
If you missed the third Growth Hackers Conference put on by Gagan Biyani and Erin Turner, here’s a pair of posts recapping the key points from it: Growth Hackers Conference 2013 A Detailed Bullet-Point Summary, and Growth Hackers Conference Recap and Slides.
Steve Blank has a new way to depict a Company Competitive Analysis, using a “petal diagram” instead of the classical 2×2 matrix. By putting the startup at the center and linking it to the various market segments, this new visualization helps to get VCs excited about the opportunity to re-segment existing markets or create new ones.
Fred Wilson posted a recent video interview of his partner Albert Wenger with me, where Albert covered the USV thesis, working with entrepreneurs, Tumblr, Foursquare, venture capital, and many other topics.
If you’d like to see the top 200 Google ranking factors in a wicked Infographic, here is a view on Every ingredient that contributes to search engine ranking. There is a method behind the Google search madness.
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