SaaS
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2013
- Jason Cohen points that the cost of cancellations (COC) doesn’t equal the cost of acquisitions, so you can’t go by percentages, and must look at the absolute numbers and at the % of revenue to recover the cancellations, in COC: A new metric for thinking about cancellations in SaaS business models.
- Lars Lofgren covers The critical metrics for each stage of your SaaS Business, covering the product/market fit, scaling stage, and expansion stage.
- Jason Cohen takes us through the math of SaaS model, in The unprofitable SaaS business model trap. Must Read if you’re in the SaaS business, especially the discussion part.
2012
(Courtesy of Tom Eisenmann)
- David Skok provides a link to a Bridge Group report on metrics and compensation data for SaaS inside sales.
- Rishi Shah of Digioh on optimizing freemium pricing for SaaS; David Skok of Matrix Partners on why churn matters so much with SaaS models.
2011
(Courtesy of Tom Eisenmann)
- David Skok discusses how to build trusted sales relationships and interviews HubSpot VP-Sales Mark Roberge onSaaS sales best practices.