The Product/Market Fit is a stage in the evolution of a startup when the product has matured enough to satisfy the needs of the customers, while at the same time validating the existence of a large market for it.
- Andrew Chen explains what Product/Market Fit looks like, in this excellent Slideshare, Zero to Product/Market Fit. “One balanced approach is: clone 80%, innovate on 20%, and one warning: metaphors often lead to fake markets.”
- William Mougayar says that Product-Value Alignment is What Comes After Product/Market Fit, arguing that you need to think about how your product/market fit is contributing to strengthening your value proposition.
- William Mougayar says that Product/Market Fit is a Continuum, and offers a comparison table on the Before and After characteristics of Product/Market fit.
- Fred Wilson says the order of evolution is Product>Strategy>Business Model, warning not to jump into executing the business model too early.
- Rob Go warns that you need to be cautious if your product-market fit is for small market, in Product-Market Fit vs. Growth.
- Jeffrey Bussbang on 3 ways to grow after you have found product-market fit, in You Found Product-Market Fit. Now What?
2012 & prior
- Sean Ellis on Getting to Product-Market Fit. This is a must-read, along with Marc Andreessen’s post.
- Dave McClure has a long piece (2,500 words) on the concept, in MoneyBall for Startups: Invest BEFORE Product/Market Fit, Double-Down AFTER.
- Venture Hacks explains How to measure product/market fit with survey.io, including an extensive interview with Nivi.
- Ash Maurya has a pair of articles, The First Thing That Matters: Achieving Product/Market Fit, and How I Am Measuring Product/Market Fit. In them, he blends concepts from Marc Andreessen, Dave McClure and Sean Ellis. And a SlideShare, 10 Steps to Product/Market Fit.
- The Fit Between Product Market Strategy and Business Model: Implications for Firm Performance, is an academic paper, by Christoph Zott1 and Raphael Amit (Wharton School), written in 2007.
- The Only Thing That Matters is the seminal post that Marc Andreessen wrote in 2007, when he first coined the term Product/Market fit.