Marketing Technology
Comment: Off
There are lots of tools for the digital marketer. It’s important not to get into tail wagging the dog situation when choosing them. Keep your goals and priorities first in mind, and pick the tools that help you to meet them.
2013
- Scott Brinker says that Most Marketing Automation is Really Experience Design. He has a point because the first customer interaction is typically via a Web experience.
- Convergence of marketing and technology