- If you’d like to benchmark the ratios of your marketing spend, Marketo proposes a table of “Marketing Golden Ratios”.
- Rand Fishkin made the insight that there’s a causal relationship between vanity and actionable metrics, in Vanity Metrics May Not be All Bad.
- Scott Brinker makes a convincing argument defending marketing technology point solutions vs. the marketing suites. The verdict? You may need both.
- Mike Volpe, CMO of Hubspot has a cheat sheet on The 6 Marketing Metrics Your CEO Actually Cares About.