Inbound Marketing is the collection of Content Marketing activities that consist of getting the attention of customers via blogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, social media marketing, or comment marketing. The purpose is to make a company easily found via search results that draw users to their website.

Q3 – 2013

• Dharmesh Shah has a gigantic deck, entitled: The 7 Heavenly Habits of Inspired Inbound Marketers or the Seven marketing mistakes most startups make?
• There’s a Series of great presentations on Inbound Marketing and SEO from the 2013 MozCon conference: MozCon.

Related entries

• Content Marketing
• Gamification
• Mobile Marketing
• Branding
• Competition