• by William Mougayar
    Venture advisor, 4x entrepreneur, marketer & strategist. I live in Toronto, curate a lot, blog a bit, and help startups.

Blockchains in the Mainstream and Marketing the Decentralized Paradigm

blockchainebookcover3My friend Jeremy Epstein is releasing today a free e-book, titled, “Blockchains in the Mainstream: When Will Everyone Else Know?

It is a collection of thoughts and short essays by 33 people who are involved in the blokchain world in a variety of roles, as entrepreneurs, investors, and thinkers. He calls that group the “Blockchain Dream Team”:

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Jeremy approached me with this idea a couple of months ago, and I was one of the first few that accepted to be a part of it, before his list of contributors mushroomed to 33. My contribution was in the form of answers to 3 questions on the topic of Marketing the Decentralized Paradigm. It appears on page 14. Jeremy asked me to answer the following:

  1. What stories and messages will help crossing the chasm to mainstream adoption?
  2. How will others get it more easily and quickly?
  3. What are the hurdles the industry must overcome on the way to mainstream adoption?


To see my answers, you will need to download the e-book and read the rest of the essays. The booklet is only about 50 pages, and much of the content is original.

Jeremy is to be commanded for this herculean effort, herding these contributors, shaping the topics, editing the content and producing a first-class piece.

  1. awaldstein

    I will download and read with anticipation.

    Need to say the questions are disappointing and indicative of the issues with communications from the blockchain inner circle.

    While Jeff Moore was a friend back in the day, the idea of crossing the chasm is simply not how it works for early markets encompassing larger niches in today’s world.

    The questions seem to skirt the issue of whether it is smart to approach this from the assumption that the world will need to know or care for it to be useful.

    Hoping to gleam some insights in spite of the questions honestly.

    From yours especially.

  2. William Mougayar

    Yup. I went along with the questions that Jeremy asked. Maybe you’ll like my answers better 🙂 There is some inspiration from you in one of them.