• by William Mougayar
    Venture advisor, 4x entrepreneur, marketer & strategist. I live in Toronto, curate a lot, blog a bit, and help startups.

The Next Phase of the Blockchain is About Business and Innovation

Shifting-Gears-ARTI believe we are entering a new phase in the blockchain’s evolution, dominated by business and entrepreneurial drivers, rather than technological developments.

Since 2009, and up to this day, much of the conversation and efforts around the blockchain market have been centered by or framed around the technological aspects of it.

More than a year ago, I noted that the blockchain is 80% business and 20% technology. But we were not there yet, in terms of seeing 80% of the activity swaying to the business side.

Technologists have done a lot already for blockchains. They have been driving the agenda, and have taken us on some interesting discussions and learnings: consensus based transactions instead of database commits, proof of work versus proof of stake, code as law or not, smart contracts as the new programming, block sizes debates, decentralized governance, cryptocurrency and wallets, etc. But we need to change the balance of the conversation.

Going forward, the technology groups should start to get inspired by the business community. It is now time to see more businesses and entrepreneurs innovating further, and let the technologists follow their lead and stir the technology in the direction of market needs, while focusing their research and development against its applicability.

What the industry has not done a good job at, is discerning the differences in ideas between science fiction, research, experiments, speculations or products that can work.

We still need the scientists to keep pushing the research envelope on blockchain technologies, but we can’t skip going from science to implementation without passing through the trials and tribulations of experimentations, testing, piloting, and required iterations.

Technologists can lead up to a point, then they become hostage of their own limitations or infinite discussions. There will always be many ways to solve a particular technical challenge, then so what? Pick one. Technology is known to have limitations. Businesses can be flexible in implementing, as they can adapt while they adopt.

A few cases from recent industry developments that validate the shift from technology to business:

  • The ETH vs. ETC (Ethereum Classic) fork was an example of divergence between the technology-minded hardcore Ethereum developers (ETH), and another group who was less needy of the continued Ethereum core technological developments, and more inclined to implement what already existed.
  • Consensys, a new organization who has the most number of blockchain implementations under its belt has done so by focusing mostly on applying Ethereum technology to solve customer problems and implement new solutions to industry and business processes, and less on wanting to re-inventing it.
  • Steemit, an incentivized social media content site, is based on a built-in blockchain at its core, but few of its users know or feel that the blockchain exists, because it is in the background. Steemit looks part like a website, part like a self-governed mini economy of sorts.
  • R3, the company behind the CORDA platform has released a business-oriented paper, before releasing its technical equivalent. That is the opposite approach to the traditional way in the blockchain market of releasing a technical paper first.
  • The Bitcoin block size debate was lead by the hardcore engineering and academic community who were dogmatic with their views and won, while the market-minding pragmatists were not able to sway the technological directions. This was bad for the Bitcoin ecosystem who is starting to feel the effects of last year’s arguments. If this debate was as heated as it were last year, the group wanting faster block size scaling for market reasons might have forked Bitcoin and proceeded with their vision.

I’m not saying that technology is not going to be important, nor that we are done innovating at the infrastructure and base capabilities layers. But now is the time to start accelerating along:

  1. New Business Models

  2. Process Improvements

  3. New Governance Models

  4. Transformation

  5. Innovation

  6. Disruption

  7. End-user Applications

  8. Consumer Products

  9. Vertical Solutions

New Agenda for Next Phase of Blockchain

Whether you are inside a large organization, or an emerging startup, if your blockchain activities are not generating concrete results along the above list of challenges, you may be spinning your wheels. More working examples in these areas need to emerge now.

We need to see more end-to-end implementations and less proof-of-concepts that get abandoned. We need to see more regulatory sandboxes that prove we can safely alter some compliance and record-keeping requirements and benefit from these changes.

Within my circles, I am seeing business executives who have gotten it, now embarking on more ambitious blockchain projects, because they know their businesses and are figuring out where the blockchain fits. I am also seeing entrepreneurs coming from traditional industries and businesses who were bitten by the blockchain bug, and becoming passionate about applying it to their own areas with a refreshing amount of creativity.

In addition, we have barely scratched the surface in exploring how cryptocurrency tokens can enable new business model innovations, where I believe, the number of opportunities are limitless, and around the corner.

We need to start thinking beyond infrastructure and protocols, into their applications and with a solutions mind-set.

Business vision and understanding will win the blockchain. At some point in time, the technology nuances won’t matter much. Those that can understand how to apply the technology will be ahead and win. You need to plant the seeds now.

  1. pointsnfigures

    Agree. It’s going to take someone with a knowledge of a pernicious business problem to interact with technologists to use Blockchain to solve it. Not sure where exactly this will be. I also think the well trod route of using something as a toy or game which transitions into a use case to solve a real business problem won’t work. The problem is that currently, it’s much easier to set up a SaaS business model that doesn’t create a networked Blockchain underneath.

  2. JLM

    As usual, a thoughtful — brilliant daresay — overview of all things Bitcoin by a real expert.

    The dilemma remains the same — What is the KILLER APP for Bitcoin?

    Call me then.


  3. awaldstein

    What’s the difference between transformation and disruption as discrete business intent?

  4. bruno cecchini
  5. William Mougayar

    Well, each organization has their own language- some like to use disruption (startups), others like to say transformation (large companies).
    Iterations in my mind doesn’t necessarily mean imperfect products.

  6. awaldstein

    Every technology that we use today from cms to email to streaming to databases to social links to just about everything, required forgiveness on the part of the market in the first stages–some even longer–that we tolerated because the value was worth it.

    Without exception no technology was sprung fully formed.

    My point is that with trust or money our tolerance level is and will continue to be about zero.

  7. William Mougayar

    Thanks. I didn’t know you were in Laval. I signed up.

  8. William Mougayar

    How about what I wrote about government services.

    Thing is- there is not 1 killer app, but several of them.

  9. William Mougayar

    Right. You need to understand what the Blockchain can or cannot do.

  10. Tom Labus

    Thanks. William. So good. Much to do and much opportunity.

  11. bruno cecchini
  12. creative group


    is the blockchain community keeping an eye on the Chinese in Guangzhou, China? Some key entrepreneurs are educated in the United States best colleges and then return home to create amazing businesses supported by the State. The State-Owned Enterprises are dominating disruptive technologies and will instantly (Off the radar) develop within the blockchain businesses that will dominate by time the West figures out what is occurring. What are your thoughts. We have been just observing but paying attention.

    We are still Day Trading so we are cognizant not to use your forum as a driving board for our positions.