Lean Startup vs. Lead-User Research

I’ve spent more hours than I care to admit considering a good tag line for what I do. Customer-centered innovation? Customer-driven innovation? Customer-led innovation?  Customer research? User-centered design? User Experience? User-centric innovation?  Participatory innovation? Participatory design?  All or some of the above?  I have an “elevator pitch” for what I do, but it requires an elevator ride in a very, very tall building.

Front End of Innovation Blog: Lean Startup vs. Lead-User Research.