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Lean Startup vs. Lead-User Research
I’ve spent more hours than I care to admit considering a good tag line for what I do. Customer-centered innovation? Customer-driven innovation? Customer-led innovation? Customer research? User-centered design? User Experience? User-centric innovation? Participatory innovation? Participatory design? All or some of the above? I have an “elevator pitch” for what I do, but it requires an elevator ride in a very, very tall building.
Front End of Innovation Blog: Lean Startup vs. Lead-User Research.