Weekly Roundup July 13, 2013: T. Eisenmann, D. Shah, Competition, B2B Marketing, UX, Scaling, Sales, Customer Delivery, and More
Here’s the Weekly Roundup, featuring Tom Eisenmann, Dharmesh Shah, Google, Scaling the organization, Marketing, Customer Discovery, Women in Tech, Failing, Competition, and More.
Why it’s important to Create a Culture that Drives Success, Not One That Makes You Feel Good, so here’s the Ultimate Guide to a Startup Culture’s Evolution to get you there. And if Google is Retaining Top Talent Through ‘Employee Entrepreneurial Culture, so can you.
Do you know The 7 Heavenly Habits of Inspired Inbound Marketers or the Seven marketing mistakes most startups make? If you want more dynamite Marketing presentations, check out the ones from this week’s MozCon.
How do You Discover What Customers Really Want? Wait, don’t fall in the A/B Test Trap, soAsk Yourself the 6 Essential Questions before Running that A/B Test.
Here’s why it is foolish to Push for the “Perfect” Product.
Women in Tech
It’s incredible that Etsy Grew their Number of Female Engineers by Almost 500% in One Year, and here’s the story of a woman tech entrepreneur from Mumbai.
Scaling the Organization
Growth solves a lot of issues, but it also creates problems. There is nothing wrong in Developing Middle Managers at Startups, because your company will face 5 growing pains when transitioning from chaotic startup to accelerating midsize.
Do you Experience Rot? And Is Your Website Guiding Customers To Lowest Effort Resolutions Paths?
It’s a fact that Entrepreneurs Face Serious Communications Barriers. Be careful how you put your message out: 8 (Easily Avoidable) Ways to Lose Your Prospect’s Trust. Take a refresher on how to Grow Your Business Smarter with Conversion Rate Optimization, and give your users a Seductive Hook, If you can Find it Every Time. Here’s how to create a Create a Useful Value and Good Proposition.
The Convergence of marketing and technology is an ongoing trend, along with the consumerization of the enterprise; so now you can Build a B2B Loyalty Program With B2C Tactics. And find out How Marketing Can Deliver Qualified Leads, because Email Open Rates Continue to Rise. Are you new to Email Marketing? Find out How to Plan Your Lifecycle Email Marketing Plan.
Understanding your real competitors is important. Here are Lessons From Successful Entrepreneurs on How to Beat the Competition.
Yes, it’s the other F word. Is there a “right” way to fail? Don’t let it get to your head. Head Games: Ego and Entrepreneurial Failure and How One Startup Had Millions In Funding And 100,000 Users — And Still FAILED.
Founder to CEO
You aren’t born knowing how to be a CEO, but you need to Stop being a founder, and start being a CEO. But remember, There are No Shortcuts to Intelligent Founder-CEO Transition. Why Organization is the key Character Trait and Skill of the Successful CEO, and how Drew Houston’s morphed from hacker to hyper-growth CEO. Sometimes, as you experience growth challenges, you have to Divide and Conquer.
You need to Build Brand Awareness First – Distribution Second, and don’t forget about branding when you’re doing online demand generation, because Growth Hacking is a Bridge to Marketing, so Make Marketing the Third Leg to Success, After Product and Engineering.
Quotes of the week
“I’m more worried about the billion or so people on Facebook every day, versus the 2 million people watching Fox News.” – Jon Klein, President of CNN
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